Softsoap - Print

My role:  Art Director

Partnering with the North American Creative Director, we concepted, developed, and presented this campaign for another new product launch. The direction was to show the consumers how soft and comfortable they will look and feel after the shower.  It was a unique challenge to visualize and connect body parts resting in natural position.   I made them look sexy and barely recognizable while emphasizing the product benefit.

Introducing Softsoap Pure Cashmere print ads. (Click to enlarge image)