Small Town Brewery - Not Your Father's Root Beer

My role:  Associate Creative Director - Consultant

As the lead creative for the team, I combined above-the-line creative thinking with experiential advertising to enhance consumers’ experiences and brand interactions.  I led brainstorming sessions and collaborated ideas with the team for print, web, digital and social media extensions. I managed the team on daily projects, reporting directly to the Executive Creative Director.

This part of the assignment was a retractable banner and 4x3 leave behind cards to promote the engagement social media aspect of the campaign.  Each piece was customized for all 11 markets.