Small Town Brewery - Not Your Father's Root Beer
My role: Associate Creative Director - Consultant
As the lead creative for the team, I combined above-the-line creative thinking with experiential advertising to enhance consumers’ experiences and brand interactions. I led brainstorming sessions and collaborated ideas with the team for print, web, digital and social media extensions. I managed the team on daily projects, reporting directly to the Executive Creative Director.
Below is a website with a social media component I designed for the campaign.
The Small Town Brewery - Small Town Toast landing page.
The header/main page of the site.
The different city pages ranked by activity.
The different city pages ranked by activity.
The different city pages ranked by activity.
The different city pages ranked by activity.
Individual city pages would capture social content and influencer rankings for all 11 markets in real time.
Individual city pages would capture social content and influencer rankings for all 11 markets in real time.
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(Click to enlarge image)
