Santa Margherita

My role:  Associate Creative Director - Consultant

As the lead creative for the team, I combined above-the-line creative thinking with experiential advertising to enhance consumers’ experiences and brand interactions.  I led brainstorming sessions and collaborated ideas with the team for digital and social media extensions. I managed the team on daily projects, reporting directly to  Executive Creative Director.

I wrote, directed, partially filmed and edited this recap video on location in South Beach, Miami, Florida.