My role:  Art Director

Simply White Toothpaste was my first new product launch at Young & Rubicam-NY.  Partnering with the new Worldwide Creative Director and battling a non-existent budget we launched phase 1.  Phase 2 was a big idea I developed when Colgate-Palmolive asked for something edgy and memorable as a follow up for the new product launch. "There's no wrong time to smile" was developed and pitched to the President.  He loved it ...