Petco

Brand & Social Media Work

Clear The Shelters TV

My role:  Creative Director / Producer

 

As the Creative Director I was responsible for concept, development, presentation and execution.

These new :30 and :15 TV spots anchored the nationwide "Clear The Shelters" pet adoption program co sponsored by NBC network and the "Today" morning show.  I managed the team on daily projects, reporting directly to the client/team partners. The success of the campaign is to be determined.

Clear The Shelters :30 TV

Clear The Shelters :15 TV