Petco

My role:  Creative Director / Producer

As the Creative Director I was responsible for concept, development, presentation and execution.

The brand video was developed to introduce Petco's new line of dog food.  Long format brand video, product showcase,  stop motion video, and social media we all part of the brand launch.  I managed the team on daily projects, reporting directly to the client/team partners.  This leadership role enabled me to build strong interpersonal relationships with senior management and clients.

Brand Video

Whole Hearted Brand Sizzle Reel

Stop Motion