My role:  Associate Creative Director

This was our first commercial with Peyton Manning and Jerome "The Bus" Bettis.  It was on air for

two weeks before Super Bow XLVI.  The idea was to build excitement and create a buzz around

a free pizza giveaway that hinged on the flip of a coin.

My role:  Associate Creative Director

This video shows the results, and the numbers are astounding.  In just two weeks it had 145,990,028 total earned media impressions.

*a ZGroup / FleishmanHillard partnership

My role:  Associate Creative Director

Our second set of commercials with Peyton Manning was built around a season full of giveaways.  This first video or "teaser" was an opportunity that arose after the filming of the 3 commercials was complete.  It was to run once during the pre-game show of the NFL season opening kick off game.  The team was in disbelief that the objective to create a "teaser" could be accomplished.

Below is my idea on how to solved the problem.