My role:  Art Director

Axion Dishwashing Paste is a renowned product of Colgate-Palmoive South America.  This was the first assignment I partnered with a Senior Art Director.  Once we landed the concept, we met with a translator to bring it to life.  A good idea is easy to follow in any language.

My role:  Art Director

After the success of the Men's Speedstick Deodorant campaign, I worked with the Worldwide Creative Director on the  Ladies Speedstick/Palmolive deodorant account.  We concepted and adapted the idea for various international markets.  I made all the storyboards for client presentations and assisted with post-production after the spot was filmed.  Since I don't speak a lick of Russian,  I remember asking my boss "How will I know if the voice over is saying the right words?" and his reply was "if it sounds fast...it's probably right..."