BACARDI
My role: Associate Creative Director - Consultant
As the lead creative for the team, I combined above-the-line creative thinking with experiential advertising to enhance consumers’ experiences and brand interactions. I led brainstorming sessions and collaborated ideas with the team for print, web, digital and social media extensions. I managed the team on daily projects, reporting directly to the Executive Creative Director.
Here are the submissions for the teams The Addy’s, Communicator, and Stevie’s Awards.
Award story summary/submissions for "Tales of the Cocktail"
Award story summary/submissions for "Portland Bar Build"
Award story summary/submissions for "Night Club and Bar Show"
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